At 28 Records, we believe music is more than sound — it’s a bridge between the soul of an artist and the heart of the listener. We are a boutique record label devoted to cultivating artistry that is deeply human, emotionally resonant, and fearlessly authentic.

Founded with a vision to nurture artists who don't just perform, but connect, 28 Records serves as a creative haven where vulnerability is strength and emotion is the centerpiece. Our artists are storytellers. Dreamers. Architects of melody and meaning. Whether through a trembling whisper or a soaring chorus, each note they offer is crafted to awaken something real — something cinematic — in those who listen.

We don’t chase trends. We follow truth. Our roster is united not by genre, but by purpose: to create music that makes people feel, reflect, remember, and believe. We work closely with each artist to preserve their unique voice while elevating their message — honoring their individuality and empowering their path.

Sofiasound concert photography
Sofiasound Starlounge concert

At 28 Records, we don’t just release songs. We release experiences. Moments suspended in time. Echoes that stay with you long after the last note fades.

This is a home for the heartfelt. A sanctuary for the sonically brave. A label where music meets meaning.

Welcome to 28 Records — where emotion is amplified.

Services

Artist development – hands-on guidance to shape identity, sound, and long-term vision

Music production – professional recording, mixing, and mastering from concept to final release

Creative direction – support with songwriting, branding, visuals, and storytelling

Marketing and promotion – targeted strategies across digital and traditional media

Social media and content support – building and maintaining a meaningful online presence

Distribution – digital and physical, ensuring your music reaches every platform

Video production – from lyric videos to full music videos, aligned with your brand

Public relations – outreach to media, blogs, radio, and press for visibility

Live support – guidance on performance, tours, and fan engagement

Business and legal services – contracts, royalties, and rights management

Data and analytics – real insights to grow your audience with purpose